Cooking Oils

Rice

Pasta

Dairy Products

Cheese

Tea

Coffee

Sugar

Salt

Flour & Starch

Seeds / Spices

Can / Jar Food Items

Ketchup / Sauces / Mayo / Paste / Lemon

Juices

Cereals

Snacks and Sweets

Beef

Chicken

French Fries / Pastries / Paratha

Personal Care

Paper Products

Detergents / Disinfictives

Catering Disposables

Water

Profile

MAZA - An Overview

  • A family owned integrated sales and marketing company offering a range of FMCG lines (food and non-food)
  • Established in 1930, MAZA represents 16 brands spanning 18 categories
  • Complete warehousing, logistics and distribution agency addressing key retail, wholesale, down market and institutional & catering segments
  • Brand portfolio - food (Dry, Frozen & Chilled) & Non-Food items
 

An Overview (contd)

  • Annual turnover in excess of US $ 20 million
  • Serving consumers in key GCC markets of Bahrain, Qatar, Kuwait & UAE (Active in UAE through a 50% owned sister company)
  • Among the top 10 logistics and distribution companies in Bahrain with extensive warehousing and distribution capabilities
  • Distribution network covering in excess of 1600 Super markets & Traditional food wholesalers, Restaurants, Hotels, Barbers & working camps.
  • Participants in Government (Interior, Health,Defence) & Institutional Tenders (Gulf Air & BAS)
 

Key Strengths

  • Among Bahrain’s active entrepreneurial family companies, headed by Mr. Ebrahim Zainal (a prominent well known business personality in Bahrain)
  • Warehousing & Logistics - Handling incoming cargo Via road, Sea & Air
  • Distribution - Numeric distribution coverage by sales team, (By Channel management) Key retail, Wholesale, Down-market & Institutional, Served by 21 owned cars
  • Advertising & Marketing - strong equity for the MAZA brand supported by sound advertising
  • Aggressive brand merchandising team - Category management
  • Dedicated & efficient delivery system 
 

Brands Represented

  • MAZA (Bahrain’s pioneers of private label)
  • COAST Dairy Products - Milk Powder (Holland)
  • BEGA Cheese (Australian)
  • NEZO Table Salt ( Holland)
  • AHMAD Tea ( UK)
  • ALI CAFÉ  (Malaysia)
  • ORIGINAL  Juice   (KSA)
  • TIFFANY Confectionary (UAE)
  • ALSAADA Frozen Chicken  ( Brazil )
  • ALKHALEEJ Frozen (UAE DXB  IFFCO)
  • BELMONTE  French Fries (HOLLAND)
  • FRESCO  Frozen  Vegetable  (EYGPT)
  • PANDA Cheese (EYGPT)
  • POPPINS Cereals (LEBANON)
  • BRITEX Bleach (KSA)
  • SAAF Detergents (CHINA)
  • SITRA Detergents (CHINA)
 

Product Range

  • Al Baker Flour & Noodles ( UAE )
  • Poppins Cornflakes ( Lebanon )
  • Personna Blades ( USA )
  • Oman snack Foods ( Oman )
  • Britex Bleach ( KSA )
  • EVYAP Cosmetics & Soaps ( Turkey )
  • Major Commodities: Sugar, Flour and rice
  • FROZEN Products ( Brazil, Holland, Egypt & DXB )
 

MAZA - Product range

  • Rice
  • Edible Oil
  • Pasta
  • Cheese
  • Blades
  • Can Foods
  • Spices
  • Tomato Ketchup
  • Aluminum Foil
  • Tissue Paper
  • Salt
  • Evaporated Milk 
 

Warehousing & Logistics

350,000 sqft located in the industrial area of Sitra (privately owned land and warehouse)
Dry cargo: 105000 sqft
Frozen: 5000 sft
50,000 sqft,

New Warehouse ready for lease.

145,000 sqft of empty land for planned expansion
 

Warehousing & Logistics (contd)

Supported by
22 Dry open trucks for delivery
2 Frozen Vans
4 chilled Vans
4 forklifts
 

Distribution & Market Coverage

  • Key retail outlets covered by 8 sales representatives
  • Wholesale market covered by 3 sales representatives
  • Down market covered by 5 van salesmen
  • Institutional sale covered by 1 Salesman
  • 14 brand merchandisers for key retail accounts
  • In-store sampling promoters 3 (Female)
 

The MAZA Advantage

  • Over 75 years experience in FMCG
  • Established & Trusted brand name
  • Sound understanding of the Bahrain and GCC market
  • Led by a team of highly experienced Bahraini entrepreneurs with highly honed business skills
  • Extensive capabilities and resources in warehousing, MIS, logistics and distribution
  • The vision to be the best market reach in all segments

 

 

 

REVIEW MAZA PROFILE:

www.maza.com/Downloads/MAZA%20Profile_Long.pdf

 

 

 

REVIEW MAZA PROFILE (one page short version):

 www.maza.com/Downloads/MAZA%20Profile_A4.pdf